Expect a German wine takeover of the by-the-glass list and a ticketed tasting evening dedicated to German wines.

The month will include tastings, promotions, and prizes.

The WineBarn will promote four German wine varieties throughout July, focusing on Riesling in week one, Spätburgunder in week two, Weissburgunder in week three, and Sekt in week four. Each week they will run offers, showcase a specialist winemaker, highlight two wines with tasting notes and food pairing suggestions, and share content across their website, social channels, and consumer and trade press.

Bottles Wine Bar will be running German-themed walk-in tastings using its Wine Emotion tasting machines to showcase the German range. They also plan to run a full Friday tasting, promote Rieslings by the glass, and offer German wine bundle boxes for retail, with further details to follow.

Wined Up Here Limited will be hosting an in-store tutored tasting and opening bottles for customers to taste every Saturday throughout July.

The team from The Grape Escape will be hosting a German wine tasting event and featuring German wines by the glass each week.

The team from KWM Wines & Spirits will run the campaign throughout July, including at least two in-store tastings, floor and window displays, and 10% off German wines in-store and online. They will also support the promotion with online banners, Facebook and Instagram content, video content, and email marketing.

The team from Evington’s will be decorating a corner of the shop with promotional materials and offering a German wine tasting.

The team from Amathus Drinks is planning to offer in-store tastings, masterclasses, and other in-store promotions.

Frazier Jones Wine Merchants will be offering promotional German wine cases, a prominent in-store display, discounts on mixed-bottle purchases, and a ‘Wines of Germany & Austria’ tasting event on Friday 3 July. 

The team from Le Vignoble will be hosting a German wine special for its free members’ Wine Club tasting at the beginning of the month. They will also offer an extended German wine range by the glass from the Enomatic machines, serve a German tapas platter, run a ticketed public ‘German Wine & Bratwurst Night’, and sell a discounted six-bottle mixed German wine case in-store and online throughout the month.

The team from Wine Down will launch the campaign on 1 July with a mini tasting menu, followed by a German wine element in its takeaway food offering the following week. They will also offer 10% off all German wines for retail sales and pour selected German wines by the glass throughout the month.

The team from Harrogate Wines will be hosting a fine wine tasting as part of the campaign.

The Online Wine Tasting Club will be offering online tasting packs, German wine cases, and discounted tasters.

The team from JN Wine will be hosting a Globetrotters tasting focused on German wines on Saturday 6 June, alongside a launch party. They will also send a German wine mailing with offers and publish a blog about a recent team trip to Germany.

BOX-E will be creating a dedicated German wine by-the-glass menu, hosting a pop-up bottle shop launch party, and running a more formal paired wine and food event.

Wine World will be running an in-store German wine tasting and promotion.

The team from Vesuvio Wines will be hosting a full wine tasting, a barrel-top tasting, and a wine and BBQ event.

Boost your German wine know-how at Blanco & Gomez! Staff and customer tastings and training sessions will run throughout July, perfect for wine lovers looking to expand their palate.

Celebrate 31 Days at Aimee's Wine House on Saturday 6th July where it will have a special German evening, specialising in Rieslings and German food!