Celebrate the brilliance of German wine with Humble Grape this July! We’re spotlighting the expressive, mineral-rich world of German Riesling, featuring two of our leading producers: Weingut Von Winning (Pfalz) and Weingut Würtzberg (Mosel).

🔹 German Wine Flight of the Month

A changing flight each week, featuring styles from both Von Winning and Würtzberg—highlighting the difference between Pfalz power and Mosel purity. Explore dry, off-dry, and sparkling Rieslings in a guided format.

🔹 By-the-Glass Riesling Listing at All Venues

Discover an expanded by-the-glass Riesling offering at all locations, giving guests the chance to taste side-by-side comparisons across regions and producers.

🔹 Tasting Tuesdays: German Flights

Every Tuesday in July, our in-house wine experts will lead a mini tasting centred around German wines—always with at least one wine from Von Winning and Würtzberg in the lineup.

🔹 Icon Wines on Thursdays & Fridays

Premium German wines—normally only available by the bottle—will be poured by the glass every Thursday and Friday. Expect GG (Grosses Gewächs) Rieslings, older vintages, and limited releases.

🔹 Meet the Winemaker Dinner: Weingut Von Winning

A one-night-only, multi-course dinner with the team from Von Winning. Expect stories from the Pfalz, exceptional wines, and perfectly paired dishes in an intimate setting.

🔹 World of Wine: Germany (featuring Von Winning)

Our immersive, ticketed tasting experience hosted at two venues. Dive deep into the German wine landscape, guided by our team and joined by special guests from Von Winning.

🔹 Germany Trade Lunch: Von Winning & Würtzberg

An industry-exclusive lunch where trade guests can explore Rieslings from both producers, meet the people behind the bottles, and learn more about what makes German wine increasingly relevant to the UK market.

🔹 Special German Wine Collection in the Online Shop

Launching in July, our online shop will feature a curated German Wine Collection, including top picks from Von Winning and Würtzberg, plus seasonal case offers and limited-edition wines. This collection will be highlighted on a dedicated landing page, making it easy for customers to explore and buy.

Kicking off July with a wine event featuring Oliver Zeter, Sip will continue the celebrations with weekly German wines by the glass, a social media push, and their signature wine quiz—complete with a bottle prize.

Satchells is placing German wines centre stage again this July with front-of-store displays and Saturday taster bottles to encourage trial and drive sales.

Latitude is set for a full-throttle campaign with:

A German wine tasting on 2nd July

A themed window display and decorative Riesling barrel top

Website homepage feature and curated web collection

Instagram carousels, reels and stories throughout July

A promo email to their 11,000+ subscribers

German wines featured on the wine bar’s special board, including a Coravin-only treat!

German wines will be flowing by the glass all month at this friendly neighbourhood shop and wine bar.

Aimee’s Wine House is getting involved with a fun giveaway to celebrate German wine month—more details to come!

Across their venues, EatDrinkSleep will list at least three German wines by the glass and a few more by the bottle—including a Spätburgunder debut! They’ll be pairing these wines with both their lunch prix fixe and evening dishes, and sharing it all on social.

German wines will take pride of place at Doddington Farms with promotional prices, central table displays, and an in-store tasting evening to round off the celebration.

Expect German wine discounts, curated flights, and themed social media posts from Auriol Wines throughout July.

Albion is planning to bring in some exciting new German wines this July—watch this space!

Oliviero is keen to get involved—stay tuned for details on how this Grassmarket favourite will celebrate German wines this July.

The Grape Escape will be pouring a different German wine by the glass each week, running a German wine flight all month, and hosting a special event with importer Howard Ripley.

Highbury Vintners is going all out this July—celebrating 9 producers, 6 wine regions, 7 grape varieties and over 40 different German wines! Expect:

At least three tasting events exploring everything from Riesling to Spätburgunder

Striking in-store displays with maps, grape info and shelf-talkers

A website takeover, with blog content, featured wines and exclusive promotions

Special mixed cases and limited edition selections, all with pairing notes

Social media buzz, from reels and winemaker features to polls and quizzes

A dedicated newsletter, outlining key events, offers and wine highlights

It’s the ultimate month-long celebration of Germany’s finest wines.

Cockburns will feature consumer tastings showcasing German wines and introduce a brand-new producer. Enjoy 10% off their German range throughout July.

Don’t miss the Rainer Schnaitmann producer tasting on 3rd July! Expect weekly wine list changes, daily specials featuring German wines by the glass, and plenty of ways to get involved.

Get to know German wine with weekly tastings and by-the-glass pours at The Grape to Glass. Informative maps, grape guides, and takeaway options will enhance your experience.

Each week, explore a new “German Riesling of the Week” by the glass. Saturday samples and a themed window display round out the celebration at Once Upon a Vine.

Thematic German wine window displays, social media buzz, and weekly tastings on barrel tops make Great Grog a must-visit in July.

Sample German wines daily in-store and visit their pop-up tasting marquee at four major food festivals in July: Worcester (5–6 July), Tettenhall (12–13 July), Classic Nostalgia Car Festival Worcester (19–20 July), and Solihull (26–27 July). A full month of flavour on tour!

Steep Hill Wines will be shouting about German Riesling in their Lincolnshire Life article and showcasing wines in a dedicated window display. Expect in-store samples, a featured slot at their monthly wine club, and tastings of German red and white wines for two weeks mid-July.