Celebrate the brilliance of German wine with Humble Grape this July! We’re spotlighting the expressive, mineral-rich world of German Riesling, featuring two of our leading producers: Weingut Von Winning (Pfalz) and Weingut Würtzberg (Mosel).

🔹 German Wine Flight of the Month

A changing flight each week, featuring styles from both Von Winning and Würtzberg—highlighting the difference between Pfalz power and Mosel purity. Explore dry, off-dry, and sparkling Rieslings in a guided format.

🔹 By-the-Glass Riesling Listing at All Venues

Discover an expanded by-the-glass Riesling offering at all locations, giving guests the chance to taste side-by-side comparisons across regions and producers.

🔹 Tasting Tuesdays: German Flights

Every Tuesday in July, our in-house wine experts will lead a mini tasting centred around German wines—always with at least one wine from Von Winning and Würtzberg in the lineup.

🔹 Icon Wines on Thursdays & Fridays

Premium German wines—normally only available by the bottle—will be poured by the glass every Thursday and Friday. Expect GG (Grosses Gewächs) Rieslings, older vintages, and limited releases.

🔹 Meet the Winemaker Dinner: Weingut Von Winning

A one-night-only, multi-course dinner with the team from Von Winning. Expect stories from the Pfalz, exceptional wines, and perfectly paired dishes in an intimate setting.

🔹 World of Wine: Germany (featuring Von Winning)

Our immersive, ticketed tasting experience hosted at two venues. Dive deep into the German wine landscape, guided by our team and joined by special guests from Von Winning.

🔹 Germany Trade Lunch: Von Winning & Würtzberg

An industry-exclusive lunch where trade guests can explore Rieslings from both producers, meet the people behind the bottles, and learn more about what makes German wine increasingly relevant to the UK market.

🔹 Special German Wine Collection in the Online Shop

Launching in July, our online shop will feature a curated German Wine Collection, including top picks from Von Winning and Würtzberg, plus seasonal case offers and limited-edition wines. This collection will be highlighted on a dedicated landing page, making it easy for customers to explore and buy.

Kicking off July with a wine event featuring Oliver Zeter, Sip will continue the celebrations with weekly German wines by the glass, a social media push, and their signature wine quiz—complete with a bottle prize.

Latitude is set for a full-throttle campaign with:

A German wine tasting on 2nd July

A themed window display and decorative Riesling barrel top

Website homepage feature and curated web collection

Instagram carousels, reels and stories throughout July

A promo email to their 11,000+ subscribers

German wines featured on the wine bar’s special board, including a Coravin-only treat!

Highbury Vintners is going all out this July—celebrating 9 producers, 6 wine regions, 7 grape varieties and over 40 different German wines! Expect:

At least three tasting events exploring everything from Riesling to Spätburgunder

Striking in-store displays with maps, grape info and shelf-talkers

A website takeover, with blog content, featured wines and exclusive promotions

Special mixed cases and limited edition selections, all with pairing notes

Social media buzz, from reels and winemaker features to polls and quizzes

A dedicated newsletter, outlining key events, offers and wine highlights

It’s the ultimate month-long celebration of Germany’s finest wines.

Cockburns will feature consumer tastings showcasing German wines and introduce a brand-new producer. Enjoy 10% off their German range throughout July.

Thematic German wine window displays, social media buzz, and weekly tastings on barrel tops make Great Grog a must-visit in July.

Sample German wines daily in-store and visit their pop-up tasting marquee at four major food festivals in July: Worcester (5–6 July), Tettenhall (12–13 July), Classic Nostalgia Car Festival Worcester (19–20 July), and Solihull (26–27 July). A full month of flavour on tour!

German wine takes centre stage at Shaftesbury Wines this July with striking in-store and window displays, plus a presence at local food events to spread the Riesling love.

Discover the variety of German wines at Derventio with in-store tastings, German selections featured as their Wines of the Week, and a spot in their monthly tasting. Look out for themed displays and social media posts too!

Celebrate German wine with a launch party on 5 July featuring free in-store tastings, exclusive blog content and promotions sent straight to your inbox.

Drop by for in-store tastings, enjoy discounts on German wine, and follow their campaign online as Grange Wine Merchants go all in for July.

Get inspired with tasting events, window displays, and pairing ideas at Great Grog. Their social channels will be buzzing with German wine content all month long.

Celebrate in style across all four OxfordWine Company stores with month-long discounts, weekend tastings, and a ticketed tasting event in their Jericho Wine Rooms. Their webshop and social media will also be buzzing with German wine features and offers.

Carringtons is pouring German wines all month long! Expect a rotating lineup of styles and the possibility of a special winemaker dinner—details coming soon.

Experience the versatility of German wine with a curated wine flight at Bottles Worcester. A full tasting event is also in the works—stay tuned for the dates and more delicious details!

Plans are brewing at Kirkness & Gorie! Expect tastings, eye-catching displays, engaging articles and plenty of German wine love in-store and online. Watch this space as their celebration unfolds.

Pop into Davy’s this July for open tastings, mini masterclasses, and special promotions on an exciting German wine selection.

Amathus Drinks Bath is bringing German wines to life with in-store tastings, a special display area, and a ticketed tasting with Master of Wine Jeremy Lithgow in early June.

From case promotions to tantalising tastings, Wine World is raising a glass to Germany this July—look out for features on their website too!

From case promotions to tantalising tastings, Wine World is raising a glass to Germany this July—look out for features on their website too!