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HUMBLE GRAPE

Celebrate the brilliance of German wine with Humble Grape this July! We’re spotlighting the expressive, mineral-rich world of German Riesling, featuring two of our leading producers: Weingut Von Winning (Pfalz) and Weingut Würtzberg (Mosel).

🔹 German Wine Flight of the Month

A changing flight each week, featuring styles from both Von Winning and Würtzberg—highlighting the difference between Pfalz power and Mosel purity. Explore dry, off-dry, and sparkling Rieslings in a guided format.

🔹 By-the-Glass Riesling Listing at All Venues

Discover an expanded by-the-glass Riesling offering at all locations, giving guests the chance to taste side-by-side comparisons across regions and producers.

🔹 Tasting Tuesdays: German Flights

Every Tuesday in July, our in-house wine experts will lead a mini tasting centred around German wines—always with at least one wine from Von Winning and Würtzberg in the lineup.

🔹 Icon Wines on Thursdays & Fridays

Premium German wines—normally only available by the bottle—will be poured by the glass every Thursday and Friday. Expect GG (Grosses Gewächs) Rieslings, older vintages, and limited releases.

🔹 Meet the Winemaker Dinner: Weingut Von Winning

A one-night-only, multi-course dinner with the team from Von Winning. Expect stories from the Pfalz, exceptional wines, and perfectly paired dishes in an intimate setting.

🔹 World of Wine: Germany (featuring Von Winning)

Our immersive, ticketed tasting experience hosted at two venues. Dive deep into the German wine landscape, guided by our team and joined by special guests from Von Winning.

🔹 Germany Trade Lunch: Von Winning & Würtzberg

An industry-exclusive lunch where trade guests can explore Rieslings from both producers, meet the people behind the bottles, and learn more about what makes German wine increasingly relevant to the UK market.

🔹 Special German Wine Collection in the Online Shop

Launching in July, our online shop will feature a curated German Wine Collection, including top picks from Von Winning and Würtzberg, plus seasonal case offers and limited-edition wines. This collection will be highlighted on a dedicated landing page, making it easy for customers to explore and buy.

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In Person Wine Tasting seachange studio In Person Wine Tasting seachange studio

LATITUDE WINE AND LIQUOR MERCHANT

Latitude is set for a full-throttle campaign with:

A German wine tasting on 2nd July

A themed window display and decorative Riesling barrel top

Website homepage feature and curated web collection

Instagram carousels, reels and stories throughout July

A promo email to their 11,000+ subscribers

German wines featured on the wine bar’s special board, including a Coravin-only treat!

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EATDRINKSLEEP

Across their venues, EatDrinkSleep will list at least three German wines by the glass and a few more by the bottle—including a Spätburgunder debut! They’ll be pairing these wines with both their lunch prix fixe and evening dishes, and sharing it all on social.

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